About | Crik Nutrition

Crik Nutrition

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About

About Me

 

I was raised in a small town just north of Winnipeg, Canada playing sports throughout my whole life.

100m and high jump were the school sports I played to be able to skip classes to go practice or compete. However my real passion was football, and I played that pretty much from 11 years old till I was 20 before getting a job that put me out of town all the time. 

That's when I got into lifting weights and learning about nutrition & diet. I was always a skinny kid growing up; but once focused, and armed with a bit of knowledge I was able to grow from 165 lbs to 195 lbs in under 6 months while ending up with a lower bodyfat %.

Over the years I continued to learn more, constantly tweaking my routines, and testing new diets. Pretty much thought I had it all figured out. 

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After finally getting a position at work where I didn't have to travel anymore, I joined a softball team with my friends.

It was great to be back playing team sports again.... Until halfway through the season when I badly strained both my hamstrings simultaneously.

That made me stop to re-evaluate how I looked at fitness. 

Sure it was great having a bunch of muscle and looking good, but if I couldn't sprint without injuring myself, what was the good of it?!

This led me down a more functional path— vs. the more bodybuilding-focused workouts I had been doing.  

The side effect was that I worked out less, and started enjoying the gym more by mixing things up.

There was even a period where I experimented hitting the weights only 1hr/wk for 8 months.

When I went back to my old routine to see how my strength compared. Turns out there was no difference in my overall strength. 

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This was working so well that it only made sense to start approaching my diet this way too, so I started to look at what diets and foods were most functional.

For about 9 months I was pretty strictly paleo, and didn't take any supplements or vitamins at all.  This left me extremely lean without loosing any strength, but at this point I was only weight training.

Then my cousin got me to start training Jiu-Jitsu and I totally fell in love with it.

But after a month I started getting really fatigued. My body just didn't seem to be able to keep up with the demand of weights plus hours of BJJ every week.

That's when I decided to start adding some basic grains and protein powder back into my diet. My energy was completely restored as well as I felt, and looked better than ever.

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This funtional approach started to reach beyond to include things like the impact my decisions my food choices had on things like animal welfare and the environment.

That's why when I first read about the benefits of eating crickets. I was blown away and had to start using them. 

They are an infinitely better bang for your buck.

Another great benefit was that I could slam a whole double serving of my cricket protein powder and still go to Jiu-Jitsu and roll for 2hr with no burping or bloating whatsoever. 

 

Below I go into the more business side of what let me to start Crik

 

How It All Started

After spending 9 years at a job I didn't particularly enjoy, it was time for a change before it was too late to completely change paths.

I wasn't completely sure of what route I wanted to go, but had been spending the past couple years experiment with different types of websites and learning a bit about online business when a friend experienced in eCommerce offered to mentor me.

The only catch was he lived in Spain.

I sold the house, quit my job, got rid of everything else that didn't fit in my backpack and moved to Barcelona. It was unbelievable how much I was able to learn in a short time. 

8 months in, it was time to step it up a notch and start something I could be proud of. 

It had to be something environmentally friendly / sustainable. 

We came up with a few ideas but nothing that really got me excited until one day I was scrolling through Facebook and saw an article about cricket protein.

At first I thought it was weird but was curious and clicked the article anyway.

Within two paragraphs I was sold. 

Nutrient Dense, Sustainable, Ethical.... How were we not already putting insect protein in everything?!

I had to start incorporating it into my diet somehow.

Since I took whey protein shakes every day after my workouts, and figured since the crickets came ground up in a powder, surely someone was already making a protein powder out of them... Turns out, no one was.

It took until I exhausted Google in search of a protein powder to buy that it dawned on me that this was going to be the new business.

Right then, I turned around and erased all the projects off my white board and wrote CRICKET PROTEIN POWDER across the top and that's how it all started.

I go into more detail in the the article Why I Started a Cricket Protein Company.

 

Well, that about cover's it. 

I created Crik because I wanted this product to exist for many reasons, and the timing was perfect to dive in and start.

Our products are made — a little selfishy — for myself because they are things I use every single day.

This means you can rest assured that we use the highest quality ingredients possible and are always reashearching and testing new wasy to improve our products. 

I stand behind this 100% with our Money Back Guarantee.

 

Check out the Crik blog for more information that covers everything from crickets to curing your stiff back while working at a desk or driving all day.

 

"Thanks so much for your support!"
- Founder, Alex Drysdale

 

 

Get in touch, I'd love to hear from you!
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Contact Page
1-888-600-CRIK (2745)
contact@criknutrition.com
Winnipeg, MB, Canada