I bought this product as a protein source for smoothies and was very happy to see the additional nutrients available. The pleasant smell and taste made the product easy to use and in fact I barely noticed any taste change in my smoothies, maybe a slight chocolate or vanilla taste depending on which type of protein powder I used. I let several people who I thought might not be keen on using such a product have one of my smoothies and they all commented on how good they tasted. Packaging with lots of nutritional information, a wide mouthed plastic jar with a measuring cup made using easy. A great logo. Highly recommend.